OVERVIEW

As part of their smoking prevention campaign, the U.S. Food and Drug Administration’s campaign “The Real Cost” wanted an interactive experience to simulate the statistic of “with every 4 smokers that start, only one is able to quit”.

The experience involved custom video content, printed graphics, large format printing and managing reviews and approvals with our agency partner and the U.S. FDA team.

RESPONSIBILITIES

• Established art style guidelines.

• Presented to agency partner and US FDA team concepts and proposals for review.

• Interviewed and hired both internal and external artists.

• Managed internal team of graphic designers, artists and video editors.

• Met with external vendors at fabrication shop to coordinate and review final product.

COMPANY

XR Immersive Tech