OVERVIEW

The venture arm of Bayer, Leaps by Bayer, has a key mission: “conquering ten huge challenges facing humanity”.

As part of a global world tour, the experience was created inside a fully customized 40’ shipping container, complete with a sci-fi interior and large external LED display.

RESPONSIBILITIES

• Established art style guidelines.

• Prepared and presented progress to Leaps by Bayer team.

• Interviewed and hired both internal and external artists.

• Directed video production team on filming requirements from a narrative and visual perspective.

• Managed 2D and 3D art production of Unity games.

• Coordinated print asset production.

• Coordinated between external vendors for shipping container painting and decals.

COMPANY

XR Immersive Tech

YEAR

2019