OVERVIEW

To highlight how holiday shopping in-person can be a huge pain, eBay decided the best way would be to have a fake department store.

Fake signage was made for prices, different departments, posters and even the ‘walls’ of the store through large format printing.

A modified touchscreen was used as a fake cash register, containing a custom Unity game. As players scanned the right items, televisions elsewhere in the space would update with their progress.

RESPONSIBILITIES

• Established art style guidelines.

• Prepared and presented progress to agency partner and eBay team.

• Interviewed and hired both internal and external artists.

• Directed video production team on filming requirements from a narrative and visual perspective.

• Managed 2D production of Unity games.

• Coordinated print asset production.

• Coordinated between external vendors for large format printing.

• Produced various graphics.

COMPANY

XR Immersive Tech

YEAR

2019