ART DIRECTION

Capital One

OVERVIEW

The challenge to appeal to recruit new talent is an ongoing one, and new and novel ways are often utilized to do so.

A heavily modified roadcase, custom printed decals covered all sides with video content and a custom Unity game driving the experience. The experience led to positive reviews from the Capital One team.

RESPONSIBILITIES

  • Established art style guidelines.

  • Prepared and presented progress to Capital One team.

  • Interviewed and hired both internal and external artists.

  • Directed video production team on filming requirements from a narrative and visual perspective.

  • Managed 2D and 3D art production of Unity games.

  • Coordinated print asset production.

  • Coordinated between external vendors for travel container decals.

  • Produced some of the external vinyl graphics.

COMPANY

XR Immersive Tech

YEAR

2019

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